Business and Marketing BA (Hons)

Overview and Rankings

A Deep Dive Into Business and Marketing

Combining academic knowledge with practical experience to prepare graduates for a wide range of business and marketing careers.

BA (Hons) Business and Marketing is delivered by the School of Marketing and Management within the Faculty of Business and Law at the Coventry University Branch at TKH.

The course combines broad business knowledge with a marketing specialism, preparing students to work as effective marketers across public, private and voluntary sector organisations, while also building the business management and leadership skills that support market-led organisations more widely.

Teaching is active, applied and case-study led, culminating in an independent primary/secondary research dissertation in the final year.

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Study Themes

What You’ll Learn

You will master the following topics during your study at this programme journey.

Our successful Business and Marketing graduates will be confident, commercially aware professionals, equipped to apply business and marketing theory across multinational organisations, SMEs, public sector bodies and NGOs.

They will demonstrate strong capability across core business disciplines including entrepreneurship, HR management, supply chain and organisational change, alongside specialist strength in consumer behaviour, integrated marketing communications, and corporate marketing strategy, developed through authentic, case-study and live-project assessment and hands-on practice in the DigiComm Lab.

Graduates will show individual, collaborative and professional skills — communication, cultural awareness, teamworking, and creative problem-solving — sharpened through COIL projects and global case studies, and will be able to design and conduct primary and secondary research culminating in an independent final-year dissertation.

They will demonstrate the ability to evaluate business and marketing decisions in an ethical, sustainable and socially responsible manner, equipping them to build and manage effective marketing functions across local, national and global contexts.

Business

We will cover a wide range of topics from business management to entrepreneurship, HRM, supply chain and managing organisational change.
Marketing

We will study concepts such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.
Communications

You will be able to choose options such as brand and corporate communications, which will teach you how to determine and analyse business problems and devise actions for success.
Field Research

You will be expected to learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.

Marketing Management

Business Management & Leadership

Brand & Corporate Communications

Digital & Global Marketing

Services & Retail Marketing

Career Paths

Where This Degree Takes You

Explore the opportunities and possibilities that can follow your degree.

You will be expected to learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.

Journey

Your Academic Journey

What do you want to learn to achieve the career paths mentioned

1 Introduction to Business Management
2 Fundamentals of Economics
3 Foundation Academic English 1 for Business
4 Foundation Academic English 2 for Business
5 Fundamentals of Accounting and Finance
6 Introduction to Marketing

1 Foundations of Management
2 Organisational Behaviour
3 Marketing, Digital and Social Media
4 Business Decision Making Using Data Analysis
5 Entrepreneurial Ideation
6 Entrepreneurial Thinking

1 Designing a Research Proposal
2 Integrated Marketing Communications
3 Consumer Behaviour
4 Marketing Insight
5 Value Through Innovation
6 Business and Business Marketing
7 Work Placement If a student undertakes a work placement, this module will be mandatory

1 Project
2 Corporate Marketing Strategy
3 Corporate Identity, Communication and Reputation
4 Big Data Students choose two options from Big Data, Sustainable Marketing, Social and Influencer Marketing, Global Marketing, PR and Event Marketing and Strategic International HRM
5 Sustainable Marketing Students choose two options from Big Data, Sustainable Marketing, Social and Influencer Marketing, Global Marketing, PR and Event Marketing and Strategic International HRM
6 Social Media and Influencer Marketing Students choose two options from Big Data, Sustainable Marketing, Social and Influencer Marketing, Global Marketing, PR and Event Marketing and Strategic International HRM
7 Global Marketing Students choose two options from Big Data, Sustainable Marketing, Social and Influencer Marketing, Global Marketing, PR and Event Marketing and Strategic International HRM
8 PR and Event Marketing Students choose two options from Big Data, Sustainable Marketing, Social and Influencer Marketing, Global Marketing, PR and Event Marketing and Strategic International HRM
9 Strategic International HRM Students choose two options from Big Data, Sustainable Marketing, Social and Influencer Marketing, Global Marketing, PR and Event Marketing and Strategic International HRM

Please Note: We regularly review our course content to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Text Link

What is credit/national hour?

A credit/notional hour is the formal name for the estimated hours that are expected that a student would need to complete a module
How many hours is 1 credit?

1 credit is equal to 10 notional hours, so 20 credits are equal to 200 notional hours, The 200 hours includes time in lectures, tutorials, preparing for your lectures, assessments as well as your own personal revision and studying that you would do

Can study hours exceed the estimate?

In reality, you might actually go above and beyond the expected notional hours, in particular if your degree requires a lot of independent learning you would most likely exceed the predicted hours
How many credits are in a UK semester?

In the UK system each semester is 60 credits worth which is equivalent to at least 600 hours of study in one term. This is approximately equivalent to 8 hours of study a day

Facilities

Program Facilities & Beyond.

Check our campus facilities and services. Flip through different categories images to explore.

In our ever-changing world, mechanical engineers develop new and differing uses for technologies and materials, in order to improve the mechanical operation of equipment and devices used in anything from food and oil production to international construction projects or the design of toys.

You will have the opportunity to participate in field trips and internships in major engineering companies locally in Egypt and in international companies.
You will have access to modern facilities such as the Manufacturing & Materials Centre, the Civil Engineering & Structures lab, the Hydraulics lab, the Thermofluid lab, the Automation & Control Systems lab, Engineering Lab Building, the Fablab, the Electrical Engineering lab, and the Electronics Engineering lab among many other labs.