BA Digital Media

Overview

A Deep Dive into Digital Media

Combining academic knowledge with practical experience to prepare graduates for a wide range of digital media careers.

BA Digital Media is delivered by TKH’s School of Design and Media explores the creative potential of digital media and learn how to design interactive content and compelling stories in a digital environment. The programme supports the development of your creative skills for producing engaging digital experiences.

  • Experiment with diverse digital tools and formats, including 3D modelling, game design, immersive technologies, and audio and video production.
  • Use coding as a creative medium to develop unique digital narratives and interactive experiences.
  • Work with emerging technologies and contemporary digital media practices to prepare for a cutting-edge career.
  • Digital Content Develop the creative and technical skills to produce engaging digital content across contemporary media platforms.
  • Creative Technology Explore emerging digital tools and technologies to create innovative, interactive and audience-focused media experiences.

Study Themes

What You’ll Learn

You will master the following topics during your study at this programme journey.

You will develop the creative, technical, and critical skills needed to design and produce engaging digital experiences across a range of emerging media.

The programme provides a broad foundation in digital media before allowing students to develop more specialised skills as they progress through their studies. You will explore creative storytelling, interactive experiences, digital production, and emerging technologies while learning how digital media is shaped by cultural, technological, and industry developments.

  • Gain hands-on experience using modern digital media tools to create exciting and original content.
  • Learn how to run creative projects and work with others in fast-moving, collaborative environments.
  • Stay informed about media trends and learn how to respond to real-world challenges through creative practice.
  • Build a portfolio that reflects your personality and skills across different digital platforms.

  • Media and Communication

    Understand how digital media communicates ideas, shapes audiences, and creates meaning.

  • Creative and Critical Digital Practice

    Develop creative and technical skills through hands-on, project-based digital media production.

  • Interactive Digital Experiences

    Design engaging digital experiences that encourage meaningful audience interaction.

  • Creative Coding

    Use code as a creative tool to develop interactive and innovative digital work.

  • 3D Modelling and Game Design

    Create 3D assets and explore the principles of designing engaging digital games.

  • Immersive Technologies (AR/VR)

    Explore augmented and virtual reality to create immersive digital experiences.

  • Audio-Visual Production

    Develop skills in creating and combining digital video, sound, and visual content.

  • Emerging Media Technologies

    Experiment with new technologies and explore their potential across digital media.
UI/UX Design
Immersive Technologies (AR/VR)
Digital Marketing & Advertising
Digital Media Production
App & Web Development

Career Paths

Where This Degree Takes You

Explore the opportunities and possibilities that can follow your degree.

Digital Media graduates are prepared for a broad and fast-moving range of creative and digital industries rather than a single fixed role.

Combining portfolio-driven practice in interactive media, creative technology and digital platforms with skills in creative coding, immersive production, transmedia storytelling and digital marketing content, graduates can pursue pathways across media, design, technology and communications, in Egypt and internationally through the Coventry connection.

Journey

Your Academic Journey

What do you want to learn to achieve the career paths mentioned

  1. 1 Art, Design and Media 1: Exploration
  2. 2 Art, Design and Media 2: Transition
  3. 3 Foundation Academic English 1 for Design and Media
  4. 4 Foundation Academic English 2 for Design and Media

Instructors

Meet Our Outstanding Instructors

Head of School of Design & Media

Professor of Practice Ebtissam Farid

School of Design & Media

Product Design Course Director

Assistant Professor of Practice, Carol Khoury

School of Design & Media

Film Production Course Director

Assistant Professor Marouan Omara

School of Design & Media

Digital Media Course Director

Assistant Professor Nora Kahil

School of Design & Media

Graphic Design Course Director

Assistant Professor Yamen Elgamal

School of Design & Media

Impact

Graduate Success Stories

Roqaia Hazem

Video Editor & VFX Artist, MO4 Network , Part-time Assistant Lecturer, Coventry University at The Knowledge Hub

I chose the Digital Media pathway at TKH for its unique range of curriculum, from game and web development to 3D art and media production. This diversity distinguished me in the market and helped me grow as an interdisciplinary creative. Today, I work as a Video Editor and VFX Artist at MO4 Network, working on major regional events and projects for leading brands.

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