BBA Business Administration

Overview

A Deep Dive Into Business Administration

Combining academic knowledge with practical experience to prepare graduates for a wide range of business administration careers.

BBA Business Administration is delivered by the School of Business at the Coventry University Branch at TKH.

The course develops broad business knowledge with an emphasis on applying theory to real business situations, covering leadership and management, international business and globalisation, strategy, markets, and project and change management.

Teaching is active, applied and case-study led, supported by guest lectures, field trips, and dedicated business-simulation facilities.

  • 300+ Industry Projects Practical solutions for real business challenges. 
  • Practice Oriented Curriculum Combining theory with industry applications.

Study Themes

What You’ll Learn

You will master the following topics during your study at this programme journey.

Our successful Business Administration graduates will be confident, adaptable business professionals, equipped to apply management and organisational theory to real-world business situations across national and international contexts.

They will demonstrate strong capability in leading and managing people, understanding markets and customer needs, and developing and implementing business strategy within a dynamic global environment, alongside practical competence in project and change management.

Graduates will show the individual, collaborative and professional skills captured in Coventry’s Graduate Attributes — adapting their approach, thinking creatively, communicating effectively, getting things done, and acting with integrity — developed through case-study learning, live projects, and international collaboration via COIL. They will be able to evaluate business decisions with awareness of their ethical, sustainable and global implications, equipping them for a wide range of business careers in Egypt and internationally.

  • Managing and Leading

    The leadership and management of people within organisations.

  • Strategy

    The development and implementation of business and organisational strategy within a dynamic global environment.

  • International business and globalisation

    Understanding organisations and businesses within a global context, including economics, trade, and culture.

  • Markets

    Understanding how markets work. Understanding customer expectations and satisfying their needs.

  • Project and change management

    Project management focuses on the tasks required to design, develop, and deliver successful projects. Change management focuses on supporting people to engage with and adopt the changes.

  • Entrepreneurship & Innovation

    Understanding how to develop your entrepreneurial mindset and turn innovative ideas into real business opportunities

  • Operations and Supply Chain Management

    Building expertise in operations, supply chain management, and logistics to improve efficiency and create value across modern businesses
General Management & Leadership
International Business & Global Strategy
Supply Chain & Logistics Management
Entrepreneurship & Innovation
Project Management

Career Paths

Where This Degree Takes You

Explore the opportunities and possibilities that can follow your degree.

Business Administration graduates are prepared for a broad range of roles across the national and international business environment rather than one fixed specialism. Whether you plan to join a corporate organisation, build your own startup, or grow and develop your family business.

The course’s grounding in management, strategy, global business, supply chain and project management opens pathways across multiple business functions and sectors, with graduates typically progressing into management, strategy or specialist operational roles, or on to postgraduate study.

Journey

Your Academic Journey

What do you want to learn to achieve the career paths mentioned

  1. 1 Introduction to Business Management
  2. 2 Fundamentals of Economics
  3. 3 Foundation Academic English 1 for Business
  4. 4 Foundation Academic English 2 for Business
  5. 5 Fundamentals of Accounting and Finance
  6. 6 Introduction to Marketing

Please Note: We regularly review our course content to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Text Link

Credits/National Hours

  • What is credit/national hour?

    A credit/notional hour is the formal name for the estimated hours that are expected that a student would need to complete a module

  • How many hours is 1 credit?

    1 credit is equal to 10 notional hours, so 20 credits are equal to 200 notional hours, The 200 hours includes time in lectures, tutorials, preparing for your lectures, assessments as well as your own personal revision and studying that you would do

  • Can study hours exceed the estimate?

    In reality, you might actually go above and beyond the expected notional hours, in particular if your degree requires a lot of independent learning you would most likely exceed the predicted hours

  • How many credits are in a UK semester?

    In the UK system each semester is 60 credits worth which is equivalent to at least 600 hours of study in one term. This is approximately equivalent to 8 hours of study a day

Academics

Meet Our Outstanding Academics

Head of Coventry School of Business

Associate Professor Rasha ElGendi

School of Business

MSc FinTech Course Director

Assistant Professor Hossam Omara

School of Business

Chair of Accounting & Finance Course Director

Assistant Professor Marian Hany

School of Business

Foundation Course Director

Assistant Professor Mayar Fahim

School of Business

Business & Marketing Course Director

Assistant Professor Mostafa SaadEldin

School of Business

Business Administration Course Director

Assistant Professor Ola Mamdouh

School of Business

Advertising & Digital Marketing Course Director

Assistant Professor Rana Samir

School of Business

MSc Digital Marketing Course Director

Associate Professor Mahitab Shahin

School of Business

Finance & Investment Course Director

Lecturer Sara Fathi

School of Business

Impact

Graduate Success Stories

Lina Hossam Kamaly

Talent Acquisition Specialist – HR Business Partner, Talaat Moustafa Group

Coventry University gave me early exposure to real business cases, presentations, and HR work-study experience. This helped me bridge theory with practice, strengthen my communication and strategic thinking skills, and discover my passion for Talent Acquisition.

Sana Hossam Al Gendy

OOH Department, Froneri, Egypt

Choosing Coventry University at TKH became one of the most defining decisions in my journey. The balance between academic and extracurricular activities helped me grow beyond the classroom, develop my leadership and public speaking skills, and launch TKH Scoop. Winning 1st place in my Business Marketing graduation project was one of my proudest achievements.

Malak Rashad

Brand Manager, DAMAK, Egypt

My journey at Coventry University / TKH went beyond traditional academics, helping me develop leadership, communication, and teamwork skills. I graduated with First Class Honors, won first place at the Business Expo, and today work as a Brand Manager at DAMAK, turning ideas into tangible impact.

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