Advertising and Digital Marketing BA (Hons)

Overview and Rankings

A Deep Dive Into Advertising and Digital Marketing

Combining academic knowledge with practical experience to prepare graduates for a wide range of advertising and digital marketing careers.

BA (Hons) Advertising and Digital Marketing is delivered by the School of Marketing and Management within the Faculty of Business and Law at the Coventry University Branch at TKH.

The course integrates advertising and digital marketing theory and practice, with a strong focus on online communication and customer engagement across multinational organisations, public and private sector bodies, SMEs, and NGOs/charities.

Students build expertise in SEO, content management, integrated creative communications, social media marketing, big data analysis, campaign planning, and channel management, taught through active, applied and authentic assessment methods including live client projects.

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Study Themes

What You’ll Learn

You will master the following topics during your study at this programme journey.

Our successful Advertising and Digital Marketing graduates will be confident, industry-ready marketers, equipped to apply advertising and digital marketing theory across global organisational contexts, from multinationals to SMEs and NGOs.

They will demonstrate a strong grounding in integrated marketing communications, consumer behaviour, creative marketing and digital customer experience, alongside specialist strength in advertising and digital marketing strategy, big data analysis, and social media and influencer marketing, all developed through authentic, live-client assessment and hands-on practice in the DigiComm Lab.

Graduates will show individual, collaborative and professional skills — communication, cultural awareness, teamworking, and creative problem-solving — sharpened through COIL projects and global case studies, and will be able to evaluate marketing decisions in an ethical, sustainable and socially responsible manner, equipping them to operate confidently across local, national and global marketing contexts.

Innovative and Authentic Assessment Methods

Range of methods including group projects, presentations and pitches are all designed to ensure you are equipped with the necessary skills to boost your career potential.
DigiComm Lab

Supports the development of your digital literacy skills through using digital marketing platforms and software.
Networking

Guest speaker events and projects by international alumni and employers.
Specialisation

Specialist subjects and modules include advertising, digital marketing, creative marketing, advertising and digitial marketing strategy and digital customer experience..

Digital Marketing

Advertising & Creative Communications

Social Media & Influencer Marketing

Marketing Strategy & Insight

Motion Graphics Designer

PR & Events Marketing

Career Paths

Where This Degree Takes You

Explore the opportunities and possibilities that can follow your degree.

Advertising and Digital Marketing graduates are prepared for a broad range of marketing-driven roles rather than one fixed specialism, moving into organisations spanning multinational corporations, SMEs, public sector bodies, and NGOs.

The course’s blend of strategic marketing theory, digital and social media practice, creative production, and data-driven decision-making opens pathways across marketing, advertising, and communications sectors, both in Egypt and internationally through the Coventry connection.

Journey

Your Academic Journey

What do you want to learn to achieve the career paths mentioned

1 Introduction to Business Management
2 Fundamentals of Economics
3 Foundation Academic English 1 for Business
4 Foundation Academic English 2 for Business
5 Fundamentals of Accounting and Finance
6 Introduction to Marketing

1 Designing a Research Proposal
2 Integrated Marketing Communications
3 Consumer Behaviour
4 Marketing Insight
5 Creative Marketing
6 Advertising and Digital Marketing
7 Work Placement - Optional If a student undertakes the UK Work placement, this module will be mandatory

1 Project
2 Advertising and Digital Marketing Strategy
3 Digital Customer Experience
4 Big Data Students choose two options from Big Data, Sustainable Marketing, Social Media and Influencer Marketing, Global Marketing and PR and Event Marketing
5 Sustainable Marketing Students choose two options from Big Data, Sustainable Marketing, Social Media and Influencer Marketing, Global Marketing and PR and Event Marketing
6 Social Media and Influencer Marketing Students choose two options from Big Data, Sustainable Marketing, Social Media and Influencer Marketing, Global Marketing and PR and Event Marketing
7 Global Marketing Students choose two options from Big Data, Sustainable Marketing, Social Media and Influencer Marketing, Global Marketing and PR and Event Marketing
8 PR and Event Marketing Students choose two options from Big Data, Sustainable Marketing, Social Media and Influencer Marketing, Global Marketing and PR and Event Marketing

Please Note: We regularly review our course content to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Text Link

What is credit/national hour?

A credit/notional hour is the formal name for the estimated hours that are expected that a student would need to complete a module
How many hours is 1 credit?

1 credit is equal to 10 notional hours, so 20 credits are equal to 200 notional hours, The 200 hours includes time in lectures, tutorials, preparing for your lectures, assessments as well as your own personal revision and studying that you would do

Can study hours exceed the estimate?

In reality, you might actually go above and beyond the expected notional hours, in particular if your degree requires a lot of independent learning you would most likely exceed the predicted hours
How many credits are in a UK semester?

In the UK system each semester is 60 credits worth which is equivalent to at least 600 hours of study in one term. This is approximately equivalent to 8 hours of study a day

Facilities

Program Facilities & Beyond.

Check our campus facilities and services. Flip through different categories images to explore.

In our ever-changing world, mechanical engineers develop new and differing uses for technologies and materials, in order to improve the mechanical operation of equipment and devices used in anything from food and oil production to international construction projects or the design of toys.

You will have the opportunity to participate in field trips and internships in major engineering companies locally in Egypt and in international companies.
You will have access to modern facilities such as the Manufacturing & Materials Centre, the Civil Engineering & Structures lab, the Hydraulics lab, the Thermofluid lab, the Automation & Control Systems lab, Engineering Lab Building, the Fablab, the Electrical Engineering lab, and the Electronics Engineering lab among many other labs.