Overview and Rankings
Combining academic knowledge with practical experience to prepare graduates for a wide range of advertising and digital marketing careers.
BA Advertising and Digital Marketing is delivered by the School of Business at the Coventry University Branch at TKH.
The course begins by equipping students with a strong foundation in entrepreneurship, management, and marketing during the first two years, before progressing to the more specialised and in-depth areas of digital marketing.
The course integrates advertising and digital marketing theory and practice, with a strong focus on online communication and customer engagement across multinational organisations, public and private sector bodies, SMEs, and NGOs/charities.
Students build expertise in SEO, content management, integrated creative communications, social media marketing, big data analysis, campaign planning, and channel management, taught through active, applied and authentic assessment methods including live client projects.
Study Themes
You will master the following topics during your study at this programme journey.
Our successful Advertising and Digital Marketing graduates will be confident, industry-ready marketers, equipped to apply advertising and digital marketing theory across global organisational contexts, from multinationals to SMEs and NGOs.
They will demonstrate a strong grounding in integrated marketing communications, consumer behaviour, creative marketing and digital customer experience, alongside specialist strength in advertising and digital marketing strategy, big data analysis, and social media and influencer marketing, all developed through authentic, live-client assessment and hands-on practice in the DigiComm Lab.
Graduates will show individual, collaborative and professional skills — communication, cultural awareness, teamworking, and creative problem-solving — sharpened through COIL projects and global case studies, and will be able to evaluate marketing decisions in an ethical, sustainable and socially responsible manner, equipping them to operate confidently across local, national and global marketing contexts.
Career Paths
Explore the opportunities and possibilities that can follow your degree.
Advertising and Digital Marketing graduates are prepared for a broad range of marketing-driven roles rather than one fixed specialism, moving into organisations spanning multinational corporations, SMEs, public sector bodies, and NGOs.
The course’s blend of strategic marketing theory, digital and social media practice, creative production, and data-driven decision-making opens pathways across marketing, advertising, and communications sectors, both in Egypt and internationally through the Coventry connection.
Journey
What do you want to learn to achieve the career paths mentioned
Please Note: We regularly review our course content to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Text Link
What is credit/national hour?
A credit/notional hour is the formal name for the estimated hours that are expected that a student would need to complete a module
How many hours is 1 credit?
1 credit is equal to 10 notional hours, so 20 credits are equal to 200 notional hours, The 200 hours includes time in lectures, tutorials, preparing for your lectures, assessments as well as your own personal revision and studying that you would do
Can study hours exceed the estimate?
In reality, you might actually go above and beyond the expected notional hours, in particular if your degree requires a lot of independent learning you would most likely exceed the predicted hours
How many credits are in a UK semester?
In the UK system each semester is 60 credits worth which is equivalent to at least 600 hours of study in one term. This is approximately equivalent to 8 hours of study a day
Academics
Head of Coventry School of Business
School of Business
MSc FinTech Course Director
School of Business
Chair of Accounting & Finance Course Director
School of Business
Foundation Course Director
School of Business
Business & Marketing Course Director
School of Business
Business Administration Course Director
School of Business
Advertising & Digital Marketing Course Director
School of Business
MSc Digital Marketing Course Director
School of Business
Impact
Talent Acquisition Specialist – HR Business Partner, Talaat Moustafa Group
Coventry University gave me early exposure to real business cases, presentations, and HR work-study experience. This helped me bridge theory with practice, strengthen my communication and strategic thinking skills, and discover my passion for Talent Acquisition.
OOH Department, Froneri, Egypt
Choosing Coventry University at TKH became one of the most defining decisions in my journey. The balance between academic and extracurricular activities helped me grow beyond the classroom, develop my leadership and public speaking skills, and launch TKH Scoop. Winning 1st place in my Business Marketing graduation project was one of my proudest achievements.
Brand Manager, DAMAK, Egypt
My journey at Coventry University / TKH went beyond traditional academics, helping me develop leadership, communication, and teamwork skills. I graduated with First Class Honors, won first place at the Business Expo, and today work as a Brand Manager at DAMAK, turning ideas into tangible impact.
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