BA International Fashion Business

Course Specifications

Overview

A Deep Dive Into International Fashion Business

Combining academic knowledge with practical experience to prepare graduates for a wide range of fashion business careers.

The BA International Fashion Business is designed for students passionate about the fashion industry who want to develop both creative and business skills to enter this fast-paced, globally connected sector.

What sets the course apart structurally is that it’s taught within an Art & Design environment rather than a Business School — giving students direct insight into fashion design in the making and building the visual literacy essential to anyone working in fashion.

Across the degree, students cover innovation in global fashion markets, sustainability, trend forecasting, data analytics, digital branding and entrepreneurship, learning to reshape current and future business models and spot new opportunities — while building the ethical and sustainability grounding the industry increasingly demands.

  • Fashion Business Develop the business, marketing and strategic skills needed to succeed across the global fashion industry.
  • Global Fashion Industry Explore international fashion markets, consumer trends and industry practices while developing a global perspective on the business of fashion.

Study Themes

What You’ll Learn

You will master the following topics during your study at this programme journey.

This course is designed to allow students to develop the graduate attributes to enter numerous career paths within the fashion industry and beyond. International Fashion Business graduates will be creative, informed, entrepreneurial and ethical influencers, able to drive the innovations vital to fashion and the wider creative industries.

Graduates will have a broad understanding of the world around them, cultivating innovation and collaborative approaches to help move the global fashion industry forward with a responsible, ethical and sustainable directive, while building the business acumen and employability needed to succeed across a fast-paced, ever-shifting sector.

  • Creativity & Enterprise

    Develops innovation, aesthetic judgement and enterprise skills for the global fashion industry.

  • Intercultural & International Engagement

    Builds cultural awareness through COIL projects and international trips like Paris and Copenhagen Fashion Week.

  • Research-Inspired Teaching

    Shaped by academic research and industry practitioners, including visiting guest speakers.

  • Innovation & Digital Fluency

    Hands-on training in the creative digital software used across the fashion industry.

  • Community Contribution & Responsibility

    Explores fashion's ethical, cultural and environmental impact, and how to drive it responsibly.
Fashion Buyer or Merchandiser
Brand / Marketing Manager
Fashion Entrepreneur or Start-up Founder
Trend Forecaster
Digital Content Strategist
Sustainability & Ethical Sourcing Manager

Career Paths

Where This Degree Takes You

Explore the opportunities and possibilities that can follow your degree.

International Fashion Business graduates leave equipped to enter numerous career paths within the fashion industry and beyond — as creative, informed, entrepreneurial and ethical influencers capable of driving innovation across fashion and the wider creative industries.

 

The course’s blend of business acumen, visual literacy and hands-on industry exposure (through study trips, competitions and the Coventry University student Showcase) means graduates are positioned for both employed roles within fashion brands and retailers, and for launching their own ventures.

Journey

Your Academic Journey

What do you want to learn to achieve the career paths mentioned

  1. 1 Art, Design and Media 1: Exploration
  2. 2 Art, Design and Media 2: Transition
  3. 3 Foundation Academic English 1 for Design and Media
  4. 4 Foundation Academic English 2 for Design and Media

Please Note: We regularly review our course content to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

Credits/National Hours

  • What is credit/national hour?

    A credit/notional hour is the formal name for the estimated hours that are expected that a student would need to complete a module

  • How many hours is 1 credit?

    1 credit is equal to 10 notional hours, so 20 credits are equal to 200 notional hours, The 200 hours includes time in lectures, tutorials, preparing for your lectures, assessments as well as your own personal revision and studying that you would do

  • Can study hours exceed the estimate?

    In reality, you might actually go above and beyond the expected notional hours, in particular if your degree requires a lot of independent learning you would most likely exceed the predicted hours

  • How many credits are in a UK semester?

    In the UK system each semester is 60 credits worth which is equivalent to at least 600 hours of study in one term. This is approximately equivalent to 8 hours of study a day

Academics

Meet Our Outstanding Academics

Head of School of Design & Media

Professor of Practice Ebtissam Farid

School of Design & Media

Product Design Course Director

Assistant Professor of Practice, Carol Khoury

School of Design & Media

Film Production Course Director

Assistant Professor Marouan Omara

School of Design & Media

Digital Media Course Director

Assistant Professor Nora Kahil

School of Design & Media

Graphic Design Course Director

Assistant Professor Yamen Elgamal

School of Design & Media

International Fashion Business Course Director

Assistant Professor Zahra Elsherbini

School of Design & Media

Impact

Success Career Journeys of Engineering Graduates

98% of our graduates are employed within 6 months of graduation.

Roqaia Hazem

Video Editor & VFX Artist, MO4 Network , Part-time Assistant Lecturer, Coventry University at The Knowledge Hub

I chose the Digital Media pathway at TKH for its unique range of curriculum, from game and web development to 3D art and media production. This diversity distinguished me in the market and helped me grow as an interdisciplinary creative. Today, I work as a Video Editor and VFX Artist at MO4 Network, working on major regional events and projects for leading brands.

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